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The Breakers, Palm Beach Press Relase

The Breakers Palm Beach partners with SuperTour to launch rich media, visual experiences of its world-renowned resort

SuperTour, the premier provider of next generation rich media visual experiences for the Travel and Real Estate markets, today announced that The Breakers Palm Beach has launched “The Breakers Experience” utilizing its HyperMedia Content Platform designed to enable its clients to visually experience the legendary resort like never before.

“We wanted to create the perfect solution to convey the beauty, elegance and grandeur of our 560-room, Italian Renaissance-style hotel and 140 acres of oceanfront property over the Internet”, said Rodolfo Saccoman, director e-commerce at The Breakers Palm Beach. “SuperTour has enabled us to provide our customers with a state-of-the-art experience and completely new visual means for us to present the architectural splendor, size and scope of the property and its prized oceanfront location. We built a large set of visual “walkthrough” experiences that with the aid of a navigable map of the property enable our guests to tour areas such as accommodations, beach and pools, golf courses, dining, shopping, recreational activities, and meeting space. The unique capability to connect nearly 500 different points throughout the resort gives our clients a true feeling for exactly what they will encounter when they arrive at The Breakers Palm Beach. Now visitors can visually experience (in movie-like fashion) every corner of the resort and grounds, then proceed to book vacations and meetings directly from”

“We are very pleased to be the primary visual experience platform at the core of The Breakers Experience website”, said Jim Schoonmaker, SuperTour’s President & CEO, “Placing true, user driven, “walkthrough” experiences ahead of traditional text and photography puts The Breakers on the leading edge of online strategy thinkers. We are excited to partner with The Breakers and expect that other hotels and resorts will soon follow their lead.”

SuperTour’s HyperMedia Content Platform built each visual experience to increase buyer confidence and online conversion by providing consumers, meeting planners, travel agents and investors a significantly more informative, engaging and memorable tool. Users of HyperMedia content, such as meeting planners, are now able to fully experience and appreciate a property or destination via the web before planning an onsite visit.

SuperTour's patented technology, unique content and turnkey service, give its clients a distinguishing competitive advantage while providing their online visitors with a dynamic and interactive experience.

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